{"id":94,"date":"2020-09-18T14:10:19","date_gmt":"2020-09-18T12:10:19","guid":{"rendered":"http:\/\/gardens.home.pl\/autoinstalator\/wordpressplugins1\/?page_id=94"},"modified":"2020-10-29T12:43:57","modified_gmt":"2020-10-29T11:43:57","slug":"customer-relationship-management","status":"publish","type":"page","link":"https:\/\/en.gardens-software.com\/?page_id=94","title":{"rendered":"Customer Relationship Management"},"content":{"rendered":"\t\t
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\"\"Overview<\/strong><\/p>\n\n

Gardens\u00a0Customer Relationship\u00a0Manager (CRM\u00a0Gardens)\u00a0is used to manage\u00a0customer relationships.\u00a0It is\u00a0an integral part\u00a0of the system\u00a0enabling total\u00a0control of\u00a0the relationship\u00a0in relation\u00a0to business\u00a0key\u00a0performance indicators\u00a0(customer\u00a0profitability, strength of\u00a0the relationship).\u00a0It supports\u00a0the optimization\u00a0and standardization of\u00a0the entire sales process\u00a0– from the\u00a0monitoring\u00a0of potential\u00a0customers, through\u00a0service\u00a0contact information,\u00a0and post-warranty\u00a0support.<\/p>\n

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\u00a0Market challenges<\/strong><\/p>\n\n

    \n
  • Maintaining of market share<\/li>\n
  • Increase sales<\/li>\n
  • Creation of price and discout policy<\/li>\n
  • New clients acquisition<\/li>\n
  • Management of the existing clients structure<\/li>\n<\/ul>\n
    \n

    Key features<\/strong><\/p>\n\n

      \n
    • Freedom of configuration<\/li>\n
    • Functionality adjusted to the mechanisms of industry and individual company’s needs<\/li>\n
    • Ability to implement sales and marketing mechanisms to B2B and B2C<\/li>\n
    • Management of sales channels<\/li>\n
    • Integration of Gardens CRM\u00a0 module with other sources of information about the market and customer<\/li>\n
    • Possibility\u00a0 to use advanced technologies and customer segmentation algorithms<\/li>\n
    • Through the integration with other\u00a0 Gardens ERP modules, the ability to coordinate all sales and marketing activities, including advanced promotions, many price lists, discount mechanisms, or loyalty programs<\/li>\n
    • Integrated workflow engine<\/li>\n
    • Control of payments and soft debt recovery in the sales area<\/li>\n
    • Full control over the activities carried out by sales team in the area of CRM<\/li>\n<\/ul>\n
      \n

      Benefits<\/strong><\/p>\n\n

        \n
      • Optimization of sales resources<\/li>\n
      • Reducing administrative costs<\/li>\n
      • Consistent and customer-oriented business processes<\/li>\n
      • Building profitable distribution channels<\/li>\n
      • Increasing the efficiency of trade operations by creating offers adequate to the customer needs<\/li>\n
      • Gaining new customers and business partners<\/li>\n
      • Increase customer satisfaction and loyalty<\/li>\n<\/ul>\n
        \n

        Main tools<\/strong><\/p>\n\n

          \n
        • Individual calendars of visits, actions and activities for each client<\/li>\n
        • Management of the process of clients acquisition and retention<\/li>\n
        • Segmentation and features of the clients<\/li>\n
        • Activities planning based on individual action calendars and task lists for each sales team member<\/li>\n
        • Management of member clubs<\/li>\n
        • Management of call center<\/li>\n
        • Reports of financial accounts<\/li>\n
        • Sales Funnels<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Overview Gardens\u00a0Customer Relationship\u00a0Manager (CRM\u00a0Gardens)\u00a0is used to manage\u00a0customer relationships.\u00a0It is\u00a0an integral part\u00a0of the system\u00a0enabling total\u00a0control of\u00a0the relationship\u00a0in relation\u00a0to business\u00a0key\u00a0performance indicators\u00a0(customer\u00a0profitability, strength of\u00a0the relationship).\u00a0It supports\u00a0the optimization\u00a0and standardization of\u00a0the entire sales process\u00a0– from the\u00a0monitoring\u00a0of potential\u00a0customers, through\u00a0service\u00a0contact information,\u00a0and post-warranty\u00a0support. \u00a0Market challenges Maintaining of market share Increase sales Creation of price and discout policy New clients acquisition Management of the […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/en.gardens-software.com\/index.php?rest_route=\/wp\/v2\/pages\/94"}],"collection":[{"href":"https:\/\/en.gardens-software.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/en.gardens-software.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/en.gardens-software.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/en.gardens-software.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=94"}],"version-history":[{"count":3,"href":"https:\/\/en.gardens-software.com\/index.php?rest_route=\/wp\/v2\/pages\/94\/revisions"}],"predecessor-version":[{"id":592,"href":"https:\/\/en.gardens-software.com\/index.php?rest_route=\/wp\/v2\/pages\/94\/revisions\/592"}],"wp:attachment":[{"href":"https:\/\/en.gardens-software.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}